BCS (Creative Industries & Advertising)
+44 7727 909 009
a STRATegic thinker & creative marketeer whose love of fashion led to a move in careers, a move in hemispheres and a move into the world of influencer marketing.
After four years at one of Asia Pacific’s leading creative and digital communications agencies, I built a career and reputation as DDB New Zealand’s youngest brand and communications planner/strategist. However, a long-standing love affair with the fashion industry and a role working alongside leading influencers convinced me to merge my profession with my passion: to apply my expertise in brand strategy, brand management and social influence marketing in the area of fashion communications..
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a little more about me
marketing communications & branding specialist
Professional background working closely with senior client marketing, creative, media and PR teams (through to GM/CEO level) to build and evolve the innovative promotion of local and global brands in the New Zealand market. Acted as the lead strategic planner on a number of renowned brands and charged with the responsibility of ensuring all communications were on-brand and deliver to commercial and consumer needs. Strong research skills owing to constant monitoring of competitor, consumer and market trends and activity.
master of talk, text & typography
Strong written, verbal and visual communication skills owing to a way with words and an eye for detail and design. Competent in writing concisely and creatively - formats ranging from blog posts, published articles, reports and award entries - as well as confidently communicating with, and presenting to audiences through to Senior Management level. Also trusted professionally and personally for my design skills and creative flair. Highly proficient in Microsoft Word, Excel, PowerPoint & Keynote; competent in Photoshop.
proudly a perfectionist
A self-motivated thinker and doer with an outstanding work ethic, thanks to a personal drive to excel. A love of being hands on and closely involved in projects to ensure that all work consistently meets objectives, timings, budgets and surpasses expectations. This quality enables me to thrive in fast-paced and deadline-oriented industries and one that, at only 17 years old, saw me charged with the full design and delivery of school events including the highly-anticipated school balls.
trusted flair for fashion & design
Interests-turned-talents in fashion and design that have been recognised by teachers, colleagues and peers. These areas have had a key influence on all areas of my life from past education, work experience in fashion to what fills my social media feeds.